Web analytics platforms like Acalytica are equipped with features and functionalities that can assist in identifying and addressing performance issues or bottlenecks in a company's multi-channel digital marketing strategy. They provide real-time data and insights on key performance metrics, such as page load times, bounce rates, conversion rates, and campaign performance across channels. By monitoring these metrics, you can identify any areas of underperformance or bottlenecks in your marketing strategy and take proactive measures to address them. Web analytics platforms also offer data visualization and reporting capabilities that make it easier to spot trends, patterns, and anomalies, allowing you to make data-driven decisions and optimize your multi-channel digital marketing strategy for better performance.